Kaiteki Fresh

Philosophy

The Kaiteki philosophy is to be sustainable and provide comfort and healthy outcomes for society.

THE KAITEKI PHILOSOPHY

Traditionally meaning “comfort” or “ease” in Japanese, “KAITEKI”  is our motto to represent global quality of life that will be made possible through sustainable technologies. The Kaiteki Philosophy is an original concept of the Mitsubishi Chemical Holdings Corporation (MCHC) Group. It refers to “a sustainable condition which is comfortable for people, society and the earth, transcending time and generations.”

All of MCHC Group’s corporate activities centre around the Kaiteki philosophy, which ensures that all of those activities  contribute towards resolving environmental and social issues in various fields including lifestyle, information and electronics, health and medical care, environment and energy. This is the corporate ideal that the MCHC Group seeks to realise.

Sustainability and respect for the environment are key elements of the Kaiteki concept: ecoLEAF™ produce is the perfect embodiment of this philosophy.